From Pete’s Desk is a blog series by Peter Hudson, co-founder and CEO at BitLit.
Just a quick update for those of you who are waiting (patiently) for the iPhone & iPad version of BitLit. We submitted the app for review on January 30th, and have been back and forth with Apple on a few user interface items since then.
I know that Apple often gets quite a bit of flack from the app development community about their review process. On a certain level I can understand that. Over the past month, we’ve been “rejected” several times for things that I thought were banal user interface adjustments… for example the iOS version of BitLit requires users to register using their Google+ account. We used the standard Google+ iOS SDK and followed the example code provided by Google for login which transfers the user to the Google+ app to approve BitLit’s OAuth call. Our reviewer at Apple thought that this wasn’t a good user experience and asked us to implement a login that felt more unified within the BitLit app itself.
This seems like a trivial reason to reject an app right? I mean, there are lots of apps / websites that require you to register or login through a re-direct to another page and then back to the original one.
Initially I felt that Apple was rejecting us unfairly, but after reflecting on it further I’ve realized what’s really going on… Apple cares. They care enough about the people who use iOS apps to do an in-depth review each and every one that gets into the app store.
As a developer it sucks to have to re-submit your app and wait another 6 to 10 days for review… But the gate-keeping and curation of apps on iOS should be familiar to those of us in book publishing. If you’re an author and want to get your work out there quickly, you can go the self publishing route. However, readers don’t want a manuscript, they want a book, and that’s what publishers can help an author create. I’m starting to see how Apple’s app review process is similar.