From Pete’s Desk is a blog series by Peter Hudson, co-founder and CEO at BitLit.
As T.S. Elliot so beautifully pointed out: “The naming of cats is a difficult matter”. I would argue that the naming of Apps is similarly hard. As we get closer to launching our real book to companion eBook App, we’ve been trying to come up with a name that works. The company name “BitLit” is somewhat of a working title. We needed something to list of incorporation documents, patents, etc… but when it comes to naming an App that we hope will see widespread adoption amongst the general public, we want to find something that’s a bit better.
Many great Apps and technology companies have been named using Portmanteaus. For example Fring, Pinterest, and even Microsoft. But finding a good portmanteau for an App that allows its users to get an eBook when they validate and register a physical book, is proving to be hard. If you have any suggestions please leave a response in the comments section below.
Yet another consideration for App names is their length. Eleven characters seems to be about the most, but the name also has to be easy to say and quickly convey meaning about what the App is all about.
One more thought… Double bonus points If you manage to use a kenning in your name suggestion. My best kenning for book so far is “Shelf-Barnacle”.